Google Plus for Local Business

6 Mar 2014

Google Local has now merged with Google Plus – so a few steps are required to ensure your business listing is well optimized.

First – Get a Google Plus account

You should only have one Google Plus account, and it’s best to use your real name. If you have a personal Gmail address, that’s the one you’ll want to use for Google Plus. If not, go ahead and sign up for one. You don’t need to start a new Gmail account to use for business listings because now you can transfer ownership and assign multiple managers (no more finding out the guy you fired has the keys to your business listing).

Make a duplicate page of your existing listing

This is the part that throws people off. You need to make a new Google Plus Local page and verify it. Then Google will merge your old Places listing data into it.

  1. In your Google Plus account, navigate to Pages (this will probably be under the More tab on the left).
  2. Click the Create New Page button (top right).
  3. Select Local Business or Place (very important).
  4. Enter your business phone number. This should be the same phone number used in your existing listing.
  5. A box will pop up asking you to select your business from the list. Select it. In most cases there should be only one business associated with your phone number.
  6. Confirm the map marker location, and press OK.
  7. Enter your business name and add a link to your website. NOTE: Take this opportunity to update your business name to your Doing Business As name, if it’s not already. (Ex. Digital Spider Web LLC NOT Digital Spider Web Columbus Reputation Management)
  8. Once you press continue, you’ll see a mostly empty Google Plus page. Click Finish. Now you’ve created your duplicate page, one that you own. It won’t do anything until you verify and merge it though.

Verify your new duplicate page

Verify that your address is correct and click “send the postcard.”  Then keep an eye out for a small white postcard or envelope from Google to arrive in the next week or two.





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