QR Codes – Can They Help Your Business?

5 Jul 2013

What is a QR Code?

QR Code Example

QR (Quick Response) codes are small barcodes, that look similar to a UPC code, but are optimized for reading with a cell phone, that you can print, stick, or display just about anywhere. It is also known as mobile tagging. When you scan one of these codes with your phone’s camera, it automatically opens a web page, dials a phone number, or takes some other action on the phone. This allows people to easily access things like video clips, websites, contact information and special offers for items they see in the real world. For example, if you include a QR code on your business card, a new acquaintance can snap a picture of the QR code with their camera phone and automatically upload your contact information to their mobile phone.

Mobile tagging allows you to connect the physical and virtual world together. Using a QR code and your cell phone you can instantly connect to the internet. The technology is relatively new to the United States but has been in use in other countries for several years, and is especially popular in Japan appearing everywhere from newspapers and magazines to billboards and subway posters.

QR Code Uses

• Products that include a UPC code can now connect you to the web for more information instantly.
• A postcard for a new restaurant arrives in your mail and uses the QR code to connect you to their mobile website which includes the menu.
• An advertisement for a community play takes you to a site that has videos of the plan and a link to purchase the tickets.
• A restaurant sets up a VIP club and includes a QR code which automatically enrolls the guest and sends him a mobile coupon for a percentage off his next meal.

If you would like to explore ways in which you can add this technology to your current marketing programs contact us at 614-428-0581 or send us an email now.

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