SEO Columbus | Search Engine Optimization Tips | Columbus OH | Local Internet Marketing How-To

5 Feb 2013
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Search Engine Optimization Tips for Columbus OhioSEO Services Columbus

Remember, you are reading this because this page was optimized by Tina Falasca – Interactive Media Specialist!

Tina Falasca has studied SEO for the past five years, keeping up on trends for her small business clients.  While concentrating on my own Local SEO for local business, I am just like you; I want our company to be found by people looking for local SEO services. So if you are reading this, you might have found this page because you Googled something like “SEO Columbus” or possibly something like “SEO in Columbus”. That is because everything about this page was optimized for those keywords. First, we optimized the meta tags so search engines would deliver this content to you in response to what you were searching for. Take a look below at how the Meta Tags were created:

Title Tag:

SEO Columbus – Search Engine Optimization – Columbus – By Tina Falasca

Description Tag:

SEO Columbus – Search Engine Optimization – Columbus – By Tina Falasca. An SEO Company offering SEO and SEM services throughout Columbus, Ohio and the surrounding areas. Get found locally and Nationally.

Keyword Tag:

SEO Columbus, SEO Company in Columbus, Search Engine Optimization, Search Engine Marketing, SEO company, SEO Company, SEO Services

Meta tags are extremely important to your Search Engine strategy. Meta tags are like the engine that runs your car. Granted you could in fact rank a page in the search engine without any “Meta Tags”. You could easily build a page and start a link building campaign using text links. But the topic here is optimizing a page with onsite optimization and not link building.

Now not only have I used my meta tags correctly, I need to utilize my “H Tags” correctly as well. H tags are used to define the importance of a page or a page section. They bold the text and increase the font size. “H Tags” generally start as H1, H2, H3, H4, H5 and H6. The H1 tag is usually used to tell search engine the Title of a page and should be used sparingly. Take a look below at how the “H Tags” look.

“H1 Tags” generally look something like this:

SEO Columbus

“H2 Tags” generally look something like this:

SEO in Columbus

“H3 Tags” generally look something like this:

SEO Company in Columbus

“H4 Tags” generally look something like this:

Search Engine Optimization Columbus

“H5 Tags” generally look something like this:

Search Engine Marketing Columbus

“H6 Tags” generally look something like this:

SEO Company

Matching H Tags

Now I want you to notice how each “H Tag” matches what you find in my “Page Title Tag”, “Description Tag” and “Keyword Tag”. With the exception of two keyword/phrase and that is “SEM Columbus” and “Search Engine Marketing Columbus” (I will touch on this later in the post). “Keyword Tags” are ignored by most search engines, remember that phrase “Most Search Engines”, not all search engines are Google, Bing and Yahoo. Although, it is believed by many SEO experts that if used correctly Google will recognize “keyword tags”.

Optimizing On-page Content

Not only are my “H Tags” matching the “Page Title Tag”, “Description Tag” and “Keyword Tag” they also match what is on my page, meaning the on “Page Content”. Within the Page Content of this page you will find these words:

SEO Columbus, SEO Company in Columbus, Search Engine Optimization, Search Engine Marketing, SEOCompany, SEO Services, SEM, Columbus

These are the exact words I want to rank for. I used these within the content.

SEM Columbus and Search Engine Marketing Columbus don’t

match?

SEM Columbus and Search Engine Marketing Columbus don’t match don’t match because I didn’t have any room to add them to my Page Title Tag” and “Description Tag.” Although I was able to fit them into my content just like you’re seeing now. The focus wasn’t so much on “SEM Columbus and “Search Engine Marketing Columbusas it was on “SEO Columbus and “Search Engine Optimization Columbus.


Can your customers find you?

I wrote this post to help local businesses rank in the search engines. A lot of times local businesses are struggling to rank in the search engines and can’t afford to hire an SEO Company to do the work for them. So this becomes my way of giving back to the communities that I do work in. With just a little proper onsite optimization many local businesses can rank for their local products and local services. This is mainly due to the fact that there is still little competition in the local markets when it comes to Search Engine Optimizing. If you in a competitive market, you will need a lot more than on-site optimization. Although, in any market, on-site optimization is the beginning to getting your local business found on the internet.

I hope you enjoyed this post and I hope it helps you. And if you’re looking for “SEO Columbus, SEO Company in Columbus, Search Engine Optimization, Search Engine Marketing, SEO Company, SEO Services, or SEM Columbus” give us a call, I know we can help. 614-428-0581

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