Using Video to Increase Your Online Profile

22 Jan 2014

Where Do You Begin When It Comes To Video Marketing?

Video marketing is a great way to get a lot of bang for your advertising buck in your local area and around the world.  Unlike paid advertisements, that run for the short length of time that you paid to have them going, internet videos run 24 hours a day, 7 days a week, forever (or until you decide to delete them – but why would you?).

Before any business owner can create attention-grabbing videos, of course you need the right equipment. Certainly if you are going to be creating live action videos then you will need a decent camera. There are so many models to choose from, but if you can afford to, spend the little extra and pick one that enables you to film in HD (High Definition).  This will increase the video quality exponentially and take your finished project to the next level.  I highly recommend the Kodak ZI8 because it is one of the few portable cameras that has an input for a microphone, such as this top-rated but inexpensive lavalier mic.  The resulting videos you make using such a set-up will not only look great but also sound professional.

Once you have the camera and microphone, it is not simply a case of you just pointing the camera and starting to record your video. There are a few other things that need to be considered which will help you come up with a video that is entertaining and informative. Below are a few tips that you may find useful.

# 1 – Brainstorm

It is important that you sit down either by yourself or with some of your trusted advisers so that you can give serious thought to your video marketing strategies. It is important that the video ideas you come up with are ones that you find interesting and exciting. But remember as you do come up with the ideas, make notes so that you can follow up on the best ones.   Consider different types of videos:   slideshows vs. live action, instructional how-to videos vs. educating prospects about your business, etc.

# 2 – K.I.S.S (Keep It Simple, Stupid)

You must remember when starting out to make marketing to keep them short and simple. This is crucial as the attention span of many who are surfing the net isn’t that long as there is so much for them to do and see. When you are making a video don’t allow it run for more than 3 minutes, in fact, videos that lasts for 60 to 90 seconds are proving to be extremely effective these days.  If your content is more than can fit into a 3 minute video, consider breaking up the content into a video series instead of trying to cram it all into one video.  This also adds to the perceived value of the content since a video series is more valuable than a single video.


# 3 – Get In, Hit Hard, and Get Out

The first few frames of any video you create should grab your prospect’s attention and this opening should last for no more than 10 seconds. This is generally all that you will need in order to ensure your viewers keep watching the rest of the video. Once their attention has been captured now is the time to deliver your message and follow this up immediately with a link to your website or blog.  Remember that when it comes to making marketing videos, you want to provide a way for potential customers to feel that they are interacting with you personally.  By making quality videos that feature you, the business owner, you are getting your prospects to know, like, and trust you before they ever do business with you, which should be the ultimate goal of any video marketing campaign.


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